The Power of Imagination
The big picture thinking that we need to solve the greatest challenges that we are facing at this moment in time.
There is a terrible misconception in school that when we take art that we are teaching people to draw. What we are really doing is teaching people to see. That’s the important function. That’s why I think it is tragic when school funding gets cut, they cut out the art. To be creative, we must choose something that is really hard, that we might fail at, and have failed at; then we’re more likely to come up with something that is fresh and different.
The tools that we use to communicate have changed over time. Much of our work was manual and analog. As graphic designers, we were engaged in a creative process that evolved from pencils, pens, rapidographs and rubylith to fonts, software and hardware to CMYK printing, foil stamping, stochastic screens and paper stocks. The breadth and depth of resources required for competence in the practice of design and communications grows as technology progresses.